Marian Schembari at Publishing Trends details how she landed a job in publishing, but not by sending out resumes and cover letters.

Of course, advertising yourself to get a job is a little weird, I have to admit. It’s one of those stories you hear about people wearing their resume on a T-shirt or taking cookies to an interview. No one wants to be that person.

Paula Graham says the much-discussed "pay for content" online news model may be fundamentally flawed in that newspapers and magazines never really charged for their content, even in print. Subscriptions and newsstand prices have been traditionally used to pay for the medium, and the means of distribution, and not for the content of the articles.

In fact consumers never really were paying for content, and publishers weren't really selling it either. If the content was what they were selling, why has the price of books or music or movies always depended mostly on the format? Why didn't better content cost more?

One could argue, however, that via iTunes, Apple has successfully transitioned music from consumers paying for medium to consumers paying for content. Could the same happen for online news and online books? Graham says that iTunes is actually more of a "tollbooth."

Discovered via New Business Models for News and @freddieoconnell.

Literary agent Nathan Bransford wonders whether authors of the future will actually need publishers. The publishing industry is, like many others, in the throes of major transformation.

My guess is that we'll continue to see the mainstream publishing industry focus on the bestselling titles, and there will be a new crop of e-publishing services available for the rest. Some titles will rise up from the morass of author-published works and receive attention from the mainstream publishers, and some big authors will choose to take on the responsibilities of publishing themselves and bypass the publishers.

Forbes.com interviews Larry Platt, chief of Philadelphia and Boston magazines on why local-centric publications have fared much better during the recession than their broader-based advertising competition.

Don't bother lamenting that kids aren't interested in the classics anymore. Apparently all it takes is the endorsement of a wildly popular author of sparkly vampire stories. Discovered via The Book Blog.

Every would-be novelist, self-help author, or poet has the occasional dream of fame and fortune.

You get your book into bookstores, put it out there on amazon.com, and voila! you have an instant bestseller and get to spend your afternoons strolling with Stephen King.

Not so much.

What few writers realize in the beginning is that when you publish a book, whether traditionally or self-publishing, you are starting a business. That business is you: the words you write, the opinions you publish, and the entertainment you provide. You are a seller in a marketplace that is positively flooded with other sellers.

So how do you get yourself noticed?

It's a question I'm asking myself as I craft the first draft of my first novel. I do not think it's too early to start considering a marketing plan. And these days, one of the least expensive and most effective means of marketing oneself is via online social networking and the Internet.

Here's a great "how I did it" post by a new start-up SEO company (and friend of mine) that I found enlightening.

On the day I gave notice at my previous employer, I knew that I would need to have a web presence ready to go before the day I was actually out on my own, both for explaining to people what I was doing and for SEO reasons. I gave notice on Monday, July 27th, 2009. I gave the customary two weeks, so my last day in the office would be Friday, August 7th. more...